In this modern age of Information Technology, no one can think of boosting his business or making his own publicity or advertisement of product and services without the website. Apart from companies, business or service organizations, govt. offices, we see many websites of individual persons. Within a click of a button, hundreds of websites appear on the screen. Web sites which are user-friendly, dynamic and have good quality images are appreciated by customers or visitors.

Website content, of course, must have a description of products, goods or services. But website without images is absurd and it is visited by a limited number of people. In a search engine, it ranks lower.

People don’t have much time to go through whole content line by line. Visitors can have the good impression if there are images on the website. Pictures always speak a lot. A picture can make a good impression on customer’s mind to make a choice of service or product.

If there are good pictures on the website, definitely visitors become happy and get trust on the quality of products or services of a particular company or service providing organization. If the picture is not good looking, hazy and smaller size or irrelevant customers become disinterested about that website. Ultimately that company loses his business.

On the other hand, if the images on a website are heavy and extra large size, the website become heavy and takes a longer time to find out through the search engine. It makes an impact on the ranking in search engine. Therefore, all images need to be properly cropped, edited and of appropriate size and quality. If necessary, the image needs to be formatted. Those who are engaged in hosting and developing websites, they must have proper knowledge in this regard. They need proper and relevant training. The image optimization tasks that are carried out on the selected images viz. stripping off the background, trimming extra portion and resizing and enhancing colour. After accomplishing these tasks, images are finally saved on the web in its optimised format by owners themselves or web hosting companies.

There exist many website hosting companies who give consultancy services in their own countries and across borders. They have latest technology and know-how about the quality of images and sizes of files or content set on the web. They help various organizations through making dummy webs, offer services to upload content and proper images within a short span of time.

While uploading an image on the web for a public, a few tasks need to be accomplished for the best fit and fulfilling the purpose of the website.  Web developers make some works or retouch on all images and at the same time optimise those so that a website appears faster on screen in search engine i.e. user-friendly.

Files to be uploaded on the web in optimal format can be saved in both JPG and PNG format depending on requirements. To date, JPG format is widely used all over the world as it considerably reduces file size as well as maintains the required quality. JPG is more applicable to have a fixed simple background colour, for example, white. The next commonly used format to upload images on the web for the public is PNG. Images in PNG format become a little bit heavier than JPG format. This format is normally applied since it can retain plain transparent background.

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